Curriculum Vitae

Carlos Arias

Software Engineer & Marketing Engineer · Digital Marketing for Law Firms

With over 25 years across software engineering and digital marketing, I build the systems behind marketing, not just the campaigns. I specialize in helping law firms grow, connecting SEO, paid media, websites, intake, CRM and automation into one engineered client-acquisition system. In recent years I have gone deep on AI and machine learning, with a focus on Generative AI, LLMs (OpenAI, Mistral, Anthropic), vector databases, embeddings and the full RAG pipeline, applied in real SaaS products for fraud prevention, identity verification and content generation. I bridge business strategy and technology to drive automation and measurable growth.

Focus

Marketing engineering for law firms: SEO, AI search, websites, intake and automation built as one client-acquisition system.

Industries

Law firms across personal injury, family law, bankruptcy and tax resolution, plus SaaS, fintech and service businesses.

Track record

$1M+ in ad spend managed, a $1M ARR SaaS platform launched, and 25+ years shipping software and growth.

Download PDFhi@carlosarias.com
Carlos AriasCarlos Arias

Twenty-six years, one instinct.

If a process is repetitive, it should build and run itself. That started on a Commodore 64 in 1988 and it hasn’t changed.

LinkedIn@hiCarlosAriasX@hiCarlosAriasInstagram@carlosarias.coYouTube@hiCarlosArias

Experience

1999 to present
Jul 1999 to Present Now

Marketing Engineer

CarlosArias&Co · Independent

Independent Marketing Engineer specializing in law-firm growth, combining software engineering, digital marketing, AI and data into systems that attract qualified prospects and convert them into clients.

  • Engineer integrated marketing systems connecting SEO, paid media, websites, analytics, CRM, intake and automation.
  • Develop technical and Generative SEO for visibility across Google and AI-powered search.
  • Design and build websites, landing pages and custom software with PHP, databases, APIs and modern frontends.
  • Build AI-powered workflows for research, content, reporting and lead processing using LLMs and automation.
  • Implement analytics and attribution (GA4, Search Console, CallRail) tying spend to calls, leads and cases.
  • Tailor strategy to each practice area across personal injury, family law, bankruptcy and tax resolution.
Jul 2025 to Sept 2026

Digital Marketing Strategist & Web Developer

Ten Golden Rules · Legal marketing

Led digital marketing strategy and technical execution for law firms across personal injury, family law, bankruptcy and tax resolution, functioning as a fractional Marketing Director.

  • Built full-funnel strategies across SEO, PPC, Google Business Profile, Local Services Ads, conversion tracking and video/OTT.
  • Oversaw more than $1M in ad spend with PPC partners, improving lead quality and acquisition efficiency.
  • Focused on Generative SEO and AI search visibility to help firms adapt to changing search behavior.
  • Directed overseas SEO, content and link-building teams and vendors through ClickUp and Notion.
  • Managed WordPress builds, technical SEO, landing pages and A/B testing.
  • Applied AI tools and n8n automation to streamline research, reporting and content operations.
Jan 2022 to Jan 2025

Digital Marketing Director & SEO Specialist

CreditGuard of America · Debt consolidation

Owned digital marketing for CreditGuard, a GNUSA sister company, building strategy, website and landing pages to grow leads and call-center volume.

  • Built an SEO strategy that grew organic traffic 35% and improved lead generation.
  • Launched email marketing reaching up to 70% open rates.
  • Lowered CPA by 70% and increased lead conversion 30% across Google, Bing and Facebook.
  • Ran link building and affiliate programs with an overseas team.
  • Managed WordPress SEO, keyword audits and A/B testing; integrated Google Analytics and Search Console.
Jun 2016 to Jan 2022

Lead Software Engineer II & WordPress Developer

GNUSA · Fintech

Helped build and launch GNUSA's credit-reporting SaaS platform and maintain legacy code, growing it to over $1M ARR.

  • Architected and engineered the GNUSA SaaS application for the credit-reporting industry.
  • Integrated Equifax and TransUnion credit bureaus and payment gateways.
  • Developed scalable PHP applications with complex API integrations.
  • Managed database security, ERD design, restoration and compliance.
  • Led overseas development teams and delivered platform features on time and on budget.
Jun 2016 to Jan 2017

Chief Technology Officer (Fractional)

GypsyNurse · Nursing staffing

Part-time CTO taking over development of a new staffing platform, managing an overseas team and aligning technology with the business vision.

  • Grew the platform and delivered the launch on time and on budget.
  • Built PHP applications and integrated third-party APIs and payment gateways.
  • Managed database security, ERDs and compliance.
  • Led overseas teams and reported budget and status to stakeholders.
Jun 2014 to Jan 2017

Chief Technology Officer (Fractional)

HealthCareForYou · Health insurance

Part-time CTO moving an insurance company from traditional to digital sales, integrating with Healthcare.gov to be first to market with online ObamaCare signups.

  • Aligned the business with Healthcare.gov and launched online healthcare signups.
  • Built PHP applications and integrated APIs and payment gateways.
  • Managed database security, ERDs and compliance.
  • Led overseas development teams and reported to shareholders.
Jun 2011 to Aug 2014

SEO Specialist & Sr. FullStack Developer

TouchSuite · Payments / SaaS

Built the SEO and web development department, moving the company from traditional to digital sales and marketing.

  • Built and led the web development and SEO department to drive lead generation.
  • Digitized the sales sign-up process by integrating Equifax and DocuSign.
  • Developed scalable PHP applications and custom WordPress themes and plugins.
  • Managed database security, ERDs and compliance standards.
  • Hired and led SEO and dev teams and delivered high-converting landing pages.

Ventures

Built and running

Medellin.co

SaaS / Media Started Oct 2022

The largest resource hub for Medellin, Colombia, used by thousands of locals, expats and tourists. I acquired the domain and built the platform and its growth.

  • Custom WordPress development with Elementor and Crocoblock.
  • SEO across 200+ pages, ranking roughly 70% of the site #1 on Google.
  • Grew domain authority from 10 to 30.
  • Custom PHP integrations into TikTok and Instagram, plus a criminal-report filing integration with law enforcement.
  • Stripe checkout for advertisers, with content and sales strategy for local and international businesses.
  • AI chatbot using an OpenAI LLM with a Zilliz vector database and OpenAI embeddings.

Verificaa.com

SaaS · ID verification & fraud prevention Started Jun 2021

An ID verification and fraud-prevention platform for Latin America that lets people verify businesses and individuals. It has helped save money and even lives.

  • REST API development with API key management.
  • Integrations into police, business and government databases.
  • Data mining that crawls and normalizes open data across Colombia and Latin America.
  • Custom PHP dashboard with a complex user-management system.
  • SEO-heavy WordPress front end with Stripe checkout.
  • AI and LLM integration for a fraud-detection infrastructure.

Snoopi.io

SaaS · GeoIP & IP fraud prevention Developed Mar 2015

A GeoIP location and IP fraud-prevention platform with a REST API for developers, rebuilt ten years later with a modern dashboard and site.

  • WordPress development and a custom WordPress plugin.
  • Real-time tracking script for websites and landing pages.
  • Custom dashboard with Stripe subscription and invoice management.
  • GeoIP and landing-page optimization with AI (in progress).
  • Multi-platform product launch with email marketing.

Crypto AI Trading Bot

Private Developed Mar 2022

A personal trading bot that follows my strategy, recently upgraded to use AI in its decision-making.

  • Binance integration, moving to Bitfinex.
  • Real-time charts and a custom buy and sell algorithm.
  • Custom dashboard to manage trades.
  • LLM-driven strategy and market monitoring.

Skills

Years in practice

Engineering

  • Polyglot programming 25 yrs
  • .NET, ASP, PHP, Java, Python, Bash 25 yrs
  • React, TypeScript, JavaScript 7 yrs
  • Database design & architecture 20 yrs
  • API integration 20 yrs
  • Linux administration (L1/L2) 10 yrs
  • Cloud architecture (Vultr, AWS) 10 yrs
  • Cybersecurity & data protection 10 yrs

AI

  • AI prompting, LLM & AI integration 2 yrs
  • OpenAI, Mistral, Anthropic, Llama 3 yrs
  • Vector databases, embeddings & RAG 2 yrs

Marketing

  • Search engine optimization 25 yrs
  • Graphic design 25 yrs
  • Digital marketing 20 yrs
  • Traditional marketing 20 yrs
  • Digital marketing strategy 15 yrs
  • PPC (Google, Bing, Meta) 15 yrs
  • UX & usability 10 yrs
  • Social media strategy 5 yrs

Leadership & Business

  • Technical team leadership 0
  • Project management 0
  • SaaS launch strategy 0
  • Hiring & team development 0
  • Agile & Scrum 0
  • Technology & business alignment 0
  • Product engineering 0

Tooling

Day to day
  • Google Analytics
  • Looker Studio
  • Google Search Console
  • Google Ads
  • Bing Ads
  • Meta Ads Manager
  • Google Business Profile
  • Local Services Ads
  • CallRail
  • Swydo
  • Ahrefs
  • SEMrush
  • WordPress
  • WooCommerce
  • Magento
  • n8n
  • ZohoCRM
  • Salesforce
  • HubSpot
  • Brevo
  • SendGrid
  • ClickUp
  • Notion
  • Trello
  • Asana
  • Jira
  • Stripe
  • Authorize.Net
  • Photoshop
  • Illustrator
  • Figma
  • Canva
  • CapCut
  • Metricool

Education

Computer Information Systems & Marketing (BA CIS)

DeVry University

Graduated May 2004

MIT Management / Blockchain Course

MIT

Feb 2022 to Mar 2022

Certifications

Google Ads Certification

Jan 2024

Magento 2.0 Certified

Mar 2022

The full version, on paper.

Download resume (PDF) Start a conversation

Let's talk

Let's build something.

Tell me what you're trying to solve. Your message comes straight to me, no sales team, no runaround, and I'll reply personally, usually within a day.