--- title: "Resume | Carlos Arias" description: "With over 25 years across software engineering and digital marketing, I build the systems behind marketing, not just the campaigns. I specialize in helping law firms grow, connecting SEO, paid media, websites, intake, CRM and automation into one engineered client-acquisition system. In recent years I have gone deep on AI and machine learning, with a focus on Generative AI, LLMs (OpenAI, Mistral, Anthropic), vector databases, embeddings and the full RAG pipeline, applied in real SaaS products for fraud prevention, identity verification and content generation. I bridge business strategy and technology to drive automation and measurable growth." url: "https://carlosarias.com/resume" --- Curriculum Vitae # Carlos Arias Software Engineer & Marketing Engineer · Digital Marketing for Law Firms With over 25 years across software engineering and digital marketing, I build the systems behind marketing, not just the campaigns. I specialize in helping law firms grow, connecting SEO, paid media, websites, intake, CRM and automation into one engineered client-acquisition system. In recent years I have gone deep on AI and machine learning, with a focus on Generative AI, LLMs (OpenAI, Mistral, Anthropic), vector databases, embeddings and the full RAG pipeline, applied in real SaaS products for fraud prevention, identity verification and content generation. I bridge business strategy and technology to drive automation and measurable growth. Focus Marketing engineering for law firms: SEO, AI search, websites, intake and automation built as one client-acquisition system. Industries Law firms across personal injury, family law, bankruptcy and tax resolution, plus SaaS, fintech and service businesses. Track record $1M+ in ad spend managed, a $1M ARR SaaS platform launched, and 25+ years shipping software and growth. [Download PDF](https://docs.google.com/document/d/1g-N_Jxr7b6giBwyWSxc38NyZmJv8CD_IgOL1NKKWpSo/export?format=pdf)[hi@carlosarias.com](mailto:hi@carlosarias.com) ![Carlos Arias](/carlos-arias-light.jpg) ![Carlos Arias](/carlos-arias-dark.jpg) Twenty-six years, one instinct. If a process is repetitive, it should build and run itself. That started on a Commodore 64 in 1988 and it hasn’t changed. [LinkedIn@hiCarlosArias](https://www.linkedin.com/in/hicarlosarias/)[X@hiCarlosArias](https://x.com/hicarlosarias)[Instagram@carlosarias.co](https://instagram.com/carlosarias.co)[YouTube@hiCarlosArias](https://www.youtube.com/@hiCarlosArias) ## Experience 1999 to present Jul 1999 to Present Now ### Marketing Engineer CarlosArias&Co · Independent Independent Marketing Engineer specializing in law-firm growth, combining software engineering, digital marketing, AI and data into systems that attract qualified prospects and convert them into clients. - Engineer integrated marketing systems connecting SEO, paid media, websites, analytics, CRM, intake and automation. - Develop technical and Generative SEO for visibility across Google and AI-powered search. - Design and build websites, landing pages and custom software with PHP, databases, APIs and modern frontends. - Build AI-powered workflows for research, content, reporting and lead processing using LLMs and automation. - Implement analytics and attribution (GA4, Search Console, CallRail) tying spend to calls, leads and cases. - Tailor strategy to each practice area across personal injury, family law, bankruptcy and tax resolution. Jul 2025 to Sept 2026 ### Digital Marketing Strategist & Web Developer Ten Golden Rules · Legal marketing Led digital marketing strategy and technical execution for law firms across personal injury, family law, bankruptcy and tax resolution, functioning as a fractional Marketing Director. - Built full-funnel strategies across SEO, PPC, Google Business Profile, Local Services Ads, conversion tracking and video/OTT. - Oversaw more than $1M in ad spend with PPC partners, improving lead quality and acquisition efficiency. - Focused on Generative SEO and AI search visibility to help firms adapt to changing search behavior. - Directed overseas SEO, content and link-building teams and vendors through ClickUp and Notion. - Managed WordPress builds, technical SEO, landing pages and A/B testing. - Applied AI tools and n8n automation to streamline research, reporting and content operations. Jan 2022 to Jan 2025 ### Digital Marketing Director & SEO Specialist CreditGuard of America · Debt consolidation Owned digital marketing for CreditGuard, a GNUSA sister company, building strategy, website and landing pages to grow leads and call-center volume. - Built an SEO strategy that grew organic traffic 35% and improved lead generation. - Launched email marketing reaching up to 70% open rates. - Lowered CPA by 70% and increased lead conversion 30% across Google, Bing and Facebook. - Ran link building and affiliate programs with an overseas team. - Managed WordPress SEO, keyword audits and A/B testing; integrated Google Analytics and Search Console. Jun 2016 to Jan 2022 ### Lead Software Engineer II & WordPress Developer GNUSA · Fintech Helped build and launch GNUSA's credit-reporting SaaS platform and maintain legacy code, growing it to over $1M ARR. - Architected and engineered the GNUSA SaaS application for the credit-reporting industry. - Integrated Equifax and TransUnion credit bureaus and payment gateways. - Developed scalable PHP applications with complex API integrations. - Managed database security, ERD design, restoration and compliance. - Led overseas development teams and delivered platform features on time and on budget. Jun 2016 to Jan 2017 ### Chief Technology Officer (Fractional) GypsyNurse · Nursing staffing Part-time CTO taking over development of a new staffing platform, managing an overseas team and aligning technology with the business vision. - Grew the platform and delivered the launch on time and on budget. - Built PHP applications and integrated third-party APIs and payment gateways. - Managed database security, ERDs and compliance. - Led overseas teams and reported budget and status to stakeholders. Jun 2014 to Jan 2017 ### Chief Technology Officer (Fractional) HealthCareForYou · Health insurance Part-time CTO moving an insurance company from traditional to digital sales, integrating with Healthcare.gov to be first to market with online ObamaCare signups. - Aligned the business with Healthcare.gov and launched online healthcare signups. - Built PHP applications and integrated APIs and payment gateways. - Managed database security, ERDs and compliance. - Led overseas development teams and reported to shareholders. Jun 2011 to Aug 2014 ### SEO Specialist & Sr. FullStack Developer TouchSuite · Payments / SaaS Built the SEO and web development department, moving the company from traditional to digital sales and marketing. - Built and led the web development and SEO department to drive lead generation. - Digitized the sales sign-up process by integrating Equifax and DocuSign. - Developed scalable PHP applications and custom WordPress themes and plugins. - Managed database security, ERDs and compliance standards. - Hired and led SEO and dev teams and delivered high-converting landing pages. ## Ventures Built and running ### Medellin.co SaaS / Media Started Oct 2022 The largest resource hub for Medellin, Colombia, used by thousands of locals, expats and tourists. I acquired the domain and built the platform and its growth. - Custom WordPress development with Elementor and Crocoblock. - SEO across 200+ pages, ranking roughly 70% of the site #1 on Google. - Grew domain authority from 10 to 30. - Custom PHP integrations into TikTok and Instagram, plus a criminal-report filing integration with law enforcement. - Stripe checkout for advertisers, with content and sales strategy for local and international businesses. - AI chatbot using an OpenAI LLM with a Zilliz vector database and OpenAI embeddings. ### Verificaa.com SaaS · ID verification & fraud prevention Started Jun 2021 An ID verification and fraud-prevention platform for Latin America that lets people verify businesses and individuals. It has helped save money and even lives. - REST API development with API key management. - Integrations into police, business and government databases. - Data mining that crawls and normalizes open data across Colombia and Latin America. - Custom PHP dashboard with a complex user-management system. - SEO-heavy WordPress front end with Stripe checkout. - AI and LLM integration for a fraud-detection infrastructure. ### Snoopi.io SaaS · GeoIP & IP fraud prevention Developed Mar 2015 A GeoIP location and IP fraud-prevention platform with a REST API for developers, rebuilt ten years later with a modern dashboard and site. - WordPress development and a custom WordPress plugin. - Real-time tracking script for websites and landing pages. - Custom dashboard with Stripe subscription and invoice management. - GeoIP and landing-page optimization with AI (in progress). - Multi-platform product launch with email marketing. ### Crypto AI Trading Bot Private Developed Mar 2022 A personal trading bot that follows my strategy, recently upgraded to use AI in its decision-making. - Binance integration, moving to Bitfinex. - Real-time charts and a custom buy and sell algorithm. - Custom dashboard to manage trades. - LLM-driven strategy and market monitoring. ## Skills Years in practice ### Engineering - Polyglot programming 25 yrs - .NET, ASP, PHP, Java, Python, Bash 25 yrs - React, TypeScript, JavaScript 7 yrs - Database design & architecture 20 yrs - API integration 20 yrs - Linux administration (L1/L2) 10 yrs - Cloud architecture (Vultr, AWS) 10 yrs - Cybersecurity & data protection 10 yrs ### AI - AI prompting, LLM & AI integration 2 yrs - OpenAI, Mistral, Anthropic, Llama 3 yrs - Vector databases, embeddings & RAG 2 yrs ### Marketing - Search engine optimization 25 yrs - Graphic design 25 yrs - Digital marketing 20 yrs - Traditional marketing 20 yrs - Digital marketing strategy 15 yrs - PPC (Google, Bing, Meta) 15 yrs - UX & usability 10 yrs - Social media strategy 5 yrs ### Leadership & Business - Technical team leadership 0 - Project management 0 - SaaS launch strategy 0 - Hiring & team development 0 - Agile & Scrum 0 - Technology & business alignment 0 - Product engineering 0 ## Tooling Day to day - Google Analytics - Looker Studio - Google Search Console - Google Ads - Bing Ads - Meta Ads Manager - Google Business Profile - Local Services Ads - CallRail - Swydo - Ahrefs - SEMrush - WordPress - WooCommerce - Magento - n8n - ZohoCRM - Salesforce - HubSpot - Brevo - SendGrid - ClickUp - Notion - Trello - Asana - Jira - Stripe - Authorize.Net - Photoshop - Illustrator - Figma - Canva - CapCut - Metricool ## Education Computer Information Systems & Marketing (BA CIS) DeVry University Graduated May 2004 MIT Management / Blockchain Course MIT Feb 2022 to Mar 2022 ## Certifications Google Ads Certification Jan 2024 Magento 2.0 Certified Mar 2022 ## The full version, on paper. [Download resume (PDF)](https://docs.google.com/document/d/1g-N_Jxr7b6giBwyWSxc38NyZmJv8CD_IgOL1NKKWpSo/export?format=pdf) [Start a conversation](/contact)