The part you don’t see on the invoice

My Personal AI Projects and Ventures

Most of what a person can do never shows up on the invoice.

You hire a specialist for a specific job, and the job is what you see. What you don’t see is everything underneath it — the products they’ve shipped, the systems they keep running at 2am, the things they understand because they built them and not because they read about them. I’ve watched a lot of very good people get hired for one narrow slice of what they actually know.

So this is the rest of it. Businesses I’ve built and still run, tools I needed and couldn’t find anywhere, and whatever I’m currently making myself learn. Lately most of it has been AI, because that’s where the problems worth solving are right now. Some are real products with real users. Some are experiments that stayed experiments.

None of this is what a firm hires me for. All of it is why I’m good at what they do hire me for.

Live 2026 to present Nova The platform this site runs on. Nova is a team of AI agents that handles the repetitive work behind digital marketing, rank tracking, local SEO, citations, competitor research, content, QA, small site fixes, so that the hours I spend go to strategy instead. It runs my own projects and client websites in production. AgenticToolsWebsites

Live April 2026 to present Crawller A crawler I built because the existing ones were not good enough for what I needed, large-scale collection, knowledge extraction, and indexing that AI can actually use. ToolsAgentic

Live 2022 to present Medellin.co A city platform for travelers, expats and local businesses. It is where I learned RAG and autonomous content generation properly, at a scale where getting it wrong was visible. WebsitesSaaSAgentic

Live 2021 to present Verificaa.com ID verification and fraud prevention for Latin America. It exists because verifying who you are about to do business with is genuinely hard there, and that costs people real money. SaaSToolsAgentic

Live 2015 to present Snoopi.io IP intelligence and location APIs for developers. Ten years old and still running, which taught me more about maintenance than any of the new ones have. SaaSTools

Still curious?

Ask me what else I know.

If you’re a firm wondering whether the person you’re about to hire actually understands the technical side — ask me. If you’re building something yourself and want a second opinion from someone who’s shipped a few, ask me that instead. Either way it comes straight to me and I answer it personally.

hi@carlosarias.com
561-460-0660
Boca Raton · South Florida
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