Most people pick software based on features or price. That’s why they stay stuck. This article breaks down how a “too simple” free live chat tool outperformed every expensive SaaS platform I’ve used in 25 years, not because of features, but because of the leverage it created. If you’re choosing tools like a technician instead of a strategist, you’re leaving control, data, and scalability on the table. This will change how you evaluate software forever.
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