Author
Carlos Arias
I'm a Marketing Engineer — I engineer the systems behind marketing, not just the campaigns. I've spent more than 20 years across digital marketing, SEO, software engineering, automation and data, and today I bring that combination to law firms. I look at the whole growth system — search, website, lead, intake, CRM, follow-up and the data behind it — to find what's working, where leads are being lost, and where technology can give a firm an advantage. Most marketers have to call a developer when something gets technical; I don't, which is usually why I can tell a firm what's actually wrong instead of guessing at it. I'm not trying to build another big agency; I want a handful of clients where I can understand the business and stay personally involved in the work.